Since November 2022, ChatGPT has had the business world in a chokehold.
The AI-powered chatbot is changing the way businesses interact with their customers, and it’s easy to see why. Generative AI may be an abstract concept to some, but it’s altering the way we produce, consume, and interact with digital material.
From crafting flowery poems about niche topics to switching up text in the style of various rappers or having full-on conversations with lonely folks, apps like ChatGPT are full of surprises.
So what does this mean for your small business? Even with all the associated good stuff, the rise of AI writing apps has led to an insane amount of content being put out every day.
If you’re serious about developing an effective digital content strategy, it’s time to think about how you can leverage AI-powered tools and software to take your content to the next level. AI can help you make your content faster and better, leaving you more time to tackle other parts of your content strategy.
AI tools are the future of digital content creation
As both a writer and a small business owner, I understand just how valuable high-quality content is for building a successful brand. And while you would expect me to be wary of AI tools replacing people like me, I think it’s quite the opposite — especially for business owners with limited resources.
With its sophisticated algorithms and natural language processing capabilities, AI is changing the game in digital content creation.
Gone are the days of time-stretched content creators, marketers, and business owners (and, let’s be honest, that’s everyone!) putting all the pressure on stressed humans to create digital content.
Make smarter decisions about executing your digital content strategy
Do believe the hype: AI tools can help you decide what content to make and promote, using data interpretation and pattern recognition.
Remember, programmers train platforms like ChatGPT on large language models based on around 175 billion data points. Some of us can barely remember people’s names immediately after meeting them. *cough*
All of this data gives the tools a much wider knowledge base on the evergreen topics that usually perform well on certain platforms. Keep up with the trends and you’ll have an idea of what to bet on when brainstorming new ideas for your audience.
Once your content is ready to go out into the world, AI-assisted social media tools can also help optimise your marketing efforts – if you want – by suggesting the best time to post, which channels to use, and even what type of language or tone to use in your messaging.
Clearly, AI tools are a must-have if you’re serious about catching up with everyone else online.
Gain the freedom to focus on what you do best
If you’re trying to streamline your digital content strategy and save money, AI can be a real game-changer.
While you shouldn’t rely on algorithms for the creative aspects of your digital content strategy, AI can handle the mundane parts of the process, like keyword research and data analysis, so your team can get creative with your content marketing strategy.
For example:
Apps like Grammarly check your content for spelling and grammatical errors
Apps like Buffer help with scheduling and posting your content, as well as suggesting repurposing ideas
Platforms like Trend Hunter analyse and summarise consumer trends, so you don’t have to comb through lots of data
In fact, you might have already been using AI-assisted tools without knowing it!
If you’re working with external help, AI tools can make sure your money is well spent on the things that matter, like making sure your content reads well and that it has your brand voice.
It’s understandable to worry that AI will interfere with creativity and authenticity, but it can actually help you deliver more personalised and relevant content when you invest in the right finishing touches.
AI-generated content still isn’t perfect and shouldn’t replace human writers, but it can help create better content, faster. So if your strategy involves keeping up with competitors, you can either get on it or get left behind – it’s up to you.
