Content Strategy Rate Card
Whether you need a one-off piece – or medium to long-term support – to keep you on top of your publishing schedule, I’m here to help you communicate your ideas in the most effective and authentic way.
But before you proceed, you should know: I dedicate the appropriate time and effort to my work – and my rates reflect this. If you’re looking for long-winded direct sales copy or ‘fluff’ pieces for the sole purpose of generating traffic to your blog, I’m probably not the right writer for you. However, if you see your content creation process as an opportunity to add real value to your audience or potential clients, I would be thrilled to support you.
With that caveat out of the way, please see below for my current rates (as of January 2022):
Content Marketing Strategy Package
To help with your strategic direction, I offer a standalone content marketing strategy package.
This package includes:
- A discovery phase where we’ll discuss your content goals;
- Preliminary research based on the current trends in your specific industry;
- An audit of your existing content (if you already have some) and your ideas; and
- A high-level roadmap to get you from your current situation to your desired situation.
At the end of the process, you’ll have a professionally presented report with clear next steps and targeted recommendations to get you up and running.
From £250.
Content Refresh
An ideal option for those on a tight budget.
I’ll review, resuscitate, and revamp your existing copy, moulding it into something more polished and appealing to your target audience.
This involves me taking a light (but brutal) approach to your sentence structures, choice of words, and use of jargon and/or awkward phrases – though without changing its substance!
Starting from £100 for a single page/post of up to 500 words.
Blogs & Long-Form Articles
I’ll provide you with fresh, well-researched material to keep you at the forefront of your clients’ minds (and to keep the search engine monsters sated!)
Here are three options, depending on your budget and the level of support you prefer:
Standard
What’s included:
- You provide the article topic and title
- Research as required
- Turnaround within 1 week
- One round of revisions or edits
From £175 for up to 800 words.
Plus
What’s included:
- You provide the article topic, keywords, and/or keyphrases
- SEO optimisation*
- Research as required
- Turnaround within 1 week
- One round of revisions or edits
From £250 for up to 800 words.
Premium
What’s included:
- Content strategy**
- SEO optimisation*
- High quality, CC-licensed image sourcing (with the appropriate credits)
- Research as required
- Turnaround within 1 week
- One round of revisions or edits
From £300 for up to 800 words.
*SEO optimisation – includes links to high authority sites, optimised formatting, 2 suggested headline options, and a meta description.
**Content strategy – includes my support in creating up to 3 article ideas for your review based on competitor research, SEO keyword/keyphrase research, and (optional) uploading content directly into your website CMS (WordPress or otherwise) so it’s ready to go.
Note: these rates do not apply to newsletters or direct sales copy (e.g., landing pages).
Other Writing Projects & Services
I can help you with crafting different styles of original content in your voice, including materials such as case studies, industry reports, infographics, eBooks, guides, white papers, and legal/law-related content (but not academic essay writing).
Email me for a more in-depth discussion about your requirements so I can provide you with a bespoke quote.
Billing Information
For anything not mentioned above, I’ll quote your fee based on my standard day rate of £300 (check out the UK industry average here).
I can accept payments in either GBP or USD – whichever is most convenient for you.
But please note: VAT will apply (where relevant) on top of quoted rates.
Not included: Expenses for things like stationery, additional software, international call charges for interviews, etc.